Now Watching Brand: New - Part 3 - "Identification Tag"

Nobody likes to be labeled. Once you’ve been labeled at work, at home, or in the community, you feel trapped. You feel trapped by past or present behaviors—trapped by what people think and say about you. But through baptism, God gives you an incredible gift. He takes off all the old labels that you carry around, and he makes you someone new—he makes you a new person with a brand new ID. Nothing washes like baptism.
Brand: New

Everything is branded. Everything has a label on it. But it’s not just our stuff carrying labels and brands around with them. It’s us, too. Whether we like it or not, we carry around our own set of labels—branded by our past. But what if we could start over with a brand new label? What if we could be Brand: New?